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All day lipcolor and gloss that works overtime! ColorStay Overtime™ Lipcolor covers your lips in full coverage color and shine for up to 16 hours, no touch-ups needed. One end smoothes on advanced ColorStay™ liquid formula with SoftFlex™ for beautiful, comfortable color that won't kiss off, feather or bleed. The other end brushes on a moisturizing top coat with chamomile and soy extract for all-day glossy softness. Available in 32 gorgeous shades, including 6 new shades. Apply lipcolor evenly to clean, bare lips and wait until dry, then brush on moisturizing topcoat over color; reapply as desired